Business
Why AEC Firms Must Understand the Excess Share of Voice Rule
Brands that have a higher “share of voice” than their “share of market” will grow. This is called the excess share of voice rule. Here’s what contractors need to know.
By Michelle Calcote King
May 19, 2021
Topics
Business
by Michelle Calcote King
Michelle Calcote King is the principal and president of Reputation Ink, a B2B and professional services marketing and PR agency, serving a variety of AEC companies and other professional services firms across the U.S. She can be reached at michelle@rep-ink.com or (904) 374-5733. To learn more, visit www.rep-ink.com.
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