Business

The Truth About Brand Marketing: It's for Construction Companies of All Sizes
A brand is ‘the intangible sum of a company’s services, values, experiences, reputation, people and purpose.’ Communicating that authentically is the key to finding and keeping clients and employees alike.
By Christie Chapman
August 2, 2023
Topics
Business
by Christie Chapman
Related stories
Business

Tariffed Construction Materials Prices Rise in May
By ABC
The tariffs are taking effect—and materials prices are reflecting that.
Business

Contractors’ Backlog Falls Sharply in May
By ABC
While ABC's Construction Backlog Indicator fell in May 2025, it is up since this time last year.
Business

The Age of Uncertainty: Monitoring Construction Policy Shifts
By Anirban Basu
By the time this article is read, it may be largely irrelevant. Policy is shifting daily, market volatility is acute and general economic instability is making risky what has generally been a rather strong postpandemic construction marketplace.