Business

How Roofing Contractors Can Compete on Value Rather Than Price
Competing mostly on price is a poor marketing decision because it discourages customer loyalty, makes it difficult to differentiate a company from other industry players, and forces a race to the bottom in terms of pricing and profits.
By Jeremy Knauff
June 22, 2018
Topics
Business
by Jeremy Knauff
Spartan Media is a digital marketing agency that provides web design, search engine optimization and social media services to help construction companies reach a larger audience and convert more of that audience into buyers.
Related stories
Business

It’s All Relative: The Importance of Building and Maintaining Relationships in Construction
By Chad Prinkey
In a world where relationships seem to be taking a backseat to digital “connectedness,” executives from a recent Associated Builders and Contractors’ panel discussion agree that where construction is concerned, rapport still matters.
Business

Tariffed Construction Materials Prices Rise in May
By ABC
The tariffs are taking effect—and materials prices are reflecting that.
Business

Contractors’ Backlog Falls Sharply in May
By ABC
While ABC's Construction Backlog Indicator fell in May 2025, it is up since this time last year.