Business
Content Marketing: The Construction Industry Must Shift Gears or Stall
Content marketing represents a pendulum shift in the way marketing works in today’s world. Traditional advertising is taking a back seat; buyers are more sophisticated and it takes a bit more effort to earn their business.
By Brian M. Fraley
October 2, 2019
Topics
Business
by Brian M. Fraley
Brian M. Fraley is the owner and chief strategist for Fraley Construction Marketing, a marketing communications consultancy with a unique 100% focus and deep understanding of the construction industry. He brings 25 years of experience to clients across the United States including construction equipment manufacturers and distributors; heavy highway, demolition and building contractors; construction material suppliers; subcontractors; and trade magazines and associations.
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