Workforce

Attracting and Keeping Talent for the New and Next Normal
Here’s how contractors build their brand to increase retention amid a disruption like COVID-19.
By Karl Feldman and Katy Pultz
October 2, 2020
Topics
Workforce
by Karl Feldman
Karl Feldman is Partner at Hinge, the leading research-based branding and marketing firm for the professional services. Hinge conducts groundbreaking research into high- growth firms and offers a complete suite of services for firms that want to become more visible and grow.
by Katy Pultz
Katy Pultz, an Account Director at Hinge, is a tireless client advocate and invaluable resource. She not only manages high-level client relationships and delivers strategic guidance, Katy ensures that Hinge’s research, marketing and design teams appreciate each client’s unique point of view.
Related stories
Workforce

Wishes Granted—By the Trimmer Construction Education Fund
By Grace Austin
Half a century after its founding, the nonprofit Trimmer Construction Education Fund is still driving major construction education efforts.
Workforce

A Head of the Game: Navigating Traumatic Brain Injuries in Construction
By Evelyn Long
Apart from the obvious physical risks, traumatic brain injuries can also have lasting effects on an individual’s mental health. Prevention is the name of the game—and companies should be ready to offer immediate support to employees should an incident occur.
Workforce

Building Construction Workforce Stability Through Innovation and Collaboration
By Ray Catlin
While technology is opening a whole new pipeline for recruitment into the construction industry, there still aren't enough workers to meet demand.