Business
Apple’s Recent Privacy Changes Impact Social Media Advertising
With the changes implemented by Apple, Facebook and Instagram have become less appealing as marketing channels.
By Scott Frey
October 24, 2022
Topics
Business
by Scott Frey
Scott Frey is the original founder of PossibleNOW formed in 2000. Today, he serves as the President and CEO for PossibleNOW, Inc. and PossibleNOW’s wholly-owned subsidiary, CompliancePoint. Frey is responsible for the business growth and acquisition strategy, product development initiatives, and all sales and marketing strategy for both companies. He specializes in designing technology and professional services solutions to solve complex business challenges related to marketing and compliance operations. Under Frey’s tenure as CEO, the company has evolved from a marketing compliance solution provider solving privacy and compliance issues, to a more diverse organization that helps companies leverage PossibleNOW’s Zero-Party Data solutions to deliver relevant, targeted, personalized communications to their customers and prospects, increasing profitability and customer loyalty.
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