Business
Zero-Party Data Management Is Needed to Protect Consumer Privacy In 2022
The solution to ensuring consumer privacy in a competitive market is to hear directly from customers.
By Jeff Jarvis
May 17, 2022
Topics
Business
by Jeff Jarvis
Jeff Jarvis is the Senior Vice President of Strategy and Consulting for PossibleNOW. Jeff provides thought leadership related to the deployment and utilization of zero-party data (customer consents, preferences, and insights). Jeff handles executive management responsibilities for pre-sales, consulting, and implementation services and helps customers identify pain points, craft solutions unique to their needs, as well as provides guidance across the implementation and assessment processes. For more information visit www.possiblenow.com.
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