Business
Marketing Strategies to Maximize the Trade Show Experience
Here are some key marketing practices to consider to help build offline engagement and achieve a measurable return on investment, with or without the exhibit booth.
By Mark Goren
June 4, 2018
Topics
Business
by Mark Goren
Marketing executive Mark Goren, who leads the full-service agency Point To Point, brings an entrepreneurial edge and insights-driven approach to engineering demand for B2B clients. His deep experience in the building materials sector combined with a passion for marketing is evident in the agency’s work for clients including Sherwin-Williams, Louisiana-Pacific, OSI and Loctite. Whether designing a new product launch or building a brand story, Mark and his team specialize in linking creative with technology to engage, nurture and compel target audiences. Mark can be reached at mgoren@pointtopoint.com.
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