Culture
Business

What do you want customers to say about your company, and how are you working to earn it?

Industry experts share their thoughts on the type of reputation they strive to have.
August 31, 2019
Topics
Culture
Business

Nate Koetje
CEO
Feyen Zylstra
Grand Rapids, Michigan

At FZ, we exist to have a positive impact on people’s lives—our employees, the community and our customers.

You’ll hear other companies talk about building healthy, two-way partnerships from the start. In our case, we mean it. In an industry where adversity among key players is common, candid conversation is the disruptor. Communication is the difference between a project running smoothly, and one pain point after another at a high price to budget and the integrity of the relationships we value.

We’re different. We start the conversation, and we keep it going. Instead of pointing fingers when challenges arise, we get at the root of conflict with an open door and an invitation to sit at the table.

We’re able to leverage technology by pre-planning. Our VDC approach allows us to detect and solve for issues early in the virtual world, so we’re not reacting to costly jobsite issues in the real world.

Guruprasad Bandekar
Vice President, Global Engineering, Product Development and Management
JLG Industries
Hagerstown, Maryland

JLG Industries, Inc. has been earning customer confidence and trust through innovation since 1969 when the company invented the world’s first mobile elevating work platform. Fifty years later, our customers remain our greatest priority, and we remain steadfast in our commitment to understanding their challenges and unmet needs.

We are in the business of enriching lives by redefining jobsites, and we will continue to be first-to-market with innovative products and solutions. Additionally, we believe customers would echo our commitment to operator safety at height, which is the exact reason our founder created the company.

JLG will continue to drive productivity solutions that enhance safety while creating digital solutions that improve the use of our equipment and positively impact our customers’ bottom line.

 Trip Harrison
President
Curtis Engine & Equipment Co., Inc.
Baltimore, Maryland

When customers of Curtis Engine are out of power, they are out of business. Our business is all about reliability. Founded in 1944 and observing our 75th anniversary this year, Curtis Engine provides power generation equipment sales and service for healthcare facilities, data centers, educational institutions, government agencies and other mission-critical facilities that require 24/7 power availability.

The one thing we want customers to say about our company is: “We can always depend on them.”

Curtis Engine takes a project from A to Z, meaning we start with engineering, quote the project accurately, deliver the equipment on time and ensure the unit is installed correctly. Once the unit is up and running, we provide continuing round-the-clock maintenance.

The bottom line is that we are always there for the customer. That’s what reliability is all about.

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