August 2008

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Workforce Development

Creating a Workforce Safety Culture 

By Todd Bateson and John Komidar


Construction site risks can come from many directions. A crane collapses, killing seven people and injuring more than a dozen others. A truck driver turns too fast and the weight of the excavator being towed forces the vehicle off the road. A worker twists his back while unloading bags of cement. A new employee misses a briefing on underground hazards and cuts through a buried power cable. A site supervisor rushes his crew to meet a deadline, taking shortcuts with fall protection procedures.

The construction industry has one of the highest rates of injuries and fatalities among all industries. Building a strong safety program that provides clear recommendations and procedures can help identify and mitigate potential risks.

While Occupational Safety and Health Administration (OSHA) regulations set standards, construction firms can go beyond these requirements to strengthen safe practices. The benefits include fewer injuries and disruptions to work schedules, as well as lower insurance and risk-management costs.

Partnering with an insurer can give companies access to risk-control expertise to help them create a culture of safety.

The High Cost of Ignoring Safety
The Bureau of Labor Statistics reports that in 2006, the construction industry recorded for approximately 2.1 million injuries that required recuperation away from work, transfer to another job, restricted duties or a combination of these actions—sometimes resulting in lost wages or reduced income for workers and their families.

Beyond human pain and suffering, the costs of accidents are high. A November 2007 study in Accident Analysis and Prevention found the cost for construction deaths and injuries in 2002 was $11.5 billion, or 15 percent of the costs for all private industry. Heavy construction (excluding highway), electrical work and residential construction each accounted for more than $1 billion of the tab.

The bottom line: accidents can erase profit margins quickly and often leave victims’ families in a state of emotional and financial distress.
 

Building a Focus on Safety
A culture of safety can be challenging to implement; however, a construction company can take a number of steps to build the kind of workplace where supervisors and employees are both cautious and productive. 

  • Top-down commitment. A company’s leadership team must be visibly and verbally committed to safety at all times, rather than simply going through the motions of meeting OSHA documentation rules. Safety should be a frequent topic of discussion, and managers should be held accountable for creating safe worksites through performance evaluations and financial incentives.
  • Effective training. Employees need to know the hazards they may face, understand what to do in unsafe situations and be rewarded for adopting safe workplace practices. New employee orientation programs and regular, rigorous safety training, as well as frequent safety huddles, can reinforce protective procedures, bring worker concerns out in the open and highlight daily tasks that may involve hazards.
  • The right person for the right job. An employer must ensure effective employee screening policies are in place and require proper certification and training for drivers, crane operators and other workers who perform dangerous or specialized jobs. One of the biggest risk exposures is driving vehicles, yet many companies pay little attention to driver screening and safe fleet practices.
  • Site management. Jobsite safety does not only fall to the safety director. A site should be managed by foremen and superintendents who are accountable for the enforcement of the company’s safety practices, particularly when each subcontractor on a job has a different approach to safety.

Partnering for Expertise
Some construction companies look at insurance as just one more cost of doing business, but others wisely turn to their insurers for knowledge and experience in helping reduce accidents and the cost of injuries.

One concrete contractor saw such a partnership pay off when a worker slipped and fell while removing concrete forms. Although OSHA requirements can be met without tie-offs for some above-ground work, the contractor’s insurer worked with the company to implement a 100 percent tie-off program. The worker, secured to a horizontal lifeline, survived the fall without injury.

Another company partnered with an insurer to improve new-hire screening processes, strengthen new employee orientation training, institute industrial hygiene testing of air and dust, and implement a post-injury management program that reduced workers’ compensation costs.

Contractors that focus on safety demonstrate to their employees that they are valued. No employer wants to be responsible for deaths or injuries. From a business perspective, contractors avoid the costs and delays that come with accidents. With the help of the risk management knowledge offered by insurers, construction companies can build a culture of safety that protects their employees and their profits.


Todd Bateson is president of Travelers Construction and John Komidar is vice president of Construction Risk Control at Travelers. For more information, email tbateson@travelers.com or jkomidar@travelers.com.

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