Due to the high price tag and inherent dangers of construction vehicles, contractors need GPS fleet tracking technology to monitor overall productivity and employee safety, ensure customer satisfaction and, ultimately, save money. The reality of high costs, difficult installation and lack of accurate data have certainly made construction fleet managers hesitant to invest in a GPS fleet tracking solution. However, the emergence of cloud-based GPS fleet tracking is helping construction companies increase overall productivity, keep employees safe, and decrease fuel costs, maintenance expenses and insurance premiums.

Safety Solutions
Modern fleet tracking solutions can monitor a range of driver behaviors and vehicle performance indicators, including excessive idling, speeding, hard braking, sudden starts, miles driven and cell phone use. Moreover, with solutions that draw upon data directly from the vehicle computer (via the diagnostic port), these behaviors can be monitored with high accuracy and in real time from the firm’s home office. This is in sharp contrast to low-accuracy legacy GPS fleet tracking systems that unfairly penalize the driver.

Cut Fuel Costs
Advanced GPS fleet tracking technology truly opens a window of transparency between drivers and fleet managers, allowing an accurate read on fuel-guzzling issues like excessive speeding and breaking, as well as unauthorized vehicle use.

Thirty-one percent of fuel consumption is due to hard driving and excessive speeds. The Environmental Protection Agency (EPA) estimates that excessive speeding may decrease fuel economy by up to 20 percent. With such an accurate read, cloud-based solutions notify drivers when they exceed predetermined speed limits, providing immediate feedback that encourages them to slow down.

Additionally, vehicles with engine-related issues tend to experience lower miles per gallon. Properly maintained engines operate more efficiently than neglected engines, saving money and fuel. Due to its reliability and real-time monitoring capabilities, cloud-based GPS technology is proven to more effectively track and detect these costly maintenance issues.

More Features, Lower Costs
While many GPS providers consider vehicle maintenance a premium feature, new plug-and-play, cloud-based solutions can give small and medium fleets the benefits that were only previously available to Fortune 1000 companies at almost half the cost.

Cloud-based solutions communicate directly with an online tracking platform and read engine data up to 60 times more than the standard GPS tracking system. These new devices help select the best routes, which saves time and mileage, and ultimately, reduces overall wear and tear on the vehicle. Moreover, modern tracking solutions ensure vehicles are serviced regularly, which streamlines maintenance processes and prevents costly breakdowns. With the new breed of GPS tracking, fleets can have full-circle cost-reductions in the maintenance department.

Trim Insurance Premiums
Many commercial insurance companies offer significant discounts to businesses that deploy GPS vehicle tracking due to the safety and security benefits.

With safer driving and safer vehicles, fleet owners are in control of their insurance costs. Owners can significantly reduce payouts for accidents and violations that are often two to 10 times more than initial direct costs. Additionally, cloud-based technology has location tracking and speed reporting capabilities. Therefore, businesses will always have documentation of what really happened on the road, providing proof against fault in accidents and other claims.

In addition, a big shake-up in commercial auto insurance is forthcoming with Silicon Valley startups offering breakthrough pricing for businesses that use a modern GPS fleet tracking solution.

Following are additional benefits of next-generation cloud-based GPS systems for construction.
  • Instant installation. This type of plug-and-play device installs instantly, within seconds, in a vehicle’s dash.
  • Thought leadership. Reduce inaccurate reporting, streamline efforts and cut costs before competitors.
  • Going green. Reduce carbon emissions, lower fuel consumptions and join a community of companies that care.
  • Regulatory outlook. Prepare for EPA idling regulations and tax by the mile (i.e., road usage charges).
  • Big savings ahead. When the insurance industry experiences disruption, the prediction is that GPS fleet tracking will be a near-zero-dollar product by the end of 2017.
Within seconds, a cloud-based solution can turn any construction fleet into a more efficient, safer and results-based operation for a price that will ensure incredible ROI from the start and future-proof the investment for the future.


Ananth Rani is vice president and general manager of Azuga, the fleet GPS and cloud services business unit of Danlaw, Inc. For more information, visit www.azuga.com.